2018: A small personal project
Neverdrift started as a space where friends could slow down and reflect on where their lives were actually heading. I wasn’t thinking about a business.
I was thinking about a gap I kept seeing between what people were building externally and how they felt on the inside.
2020: Everything shifted
I had just joined Google during the circuit breaker period. New environment, silent pressure to perform.
A mentor stopped me mid-conversation: ‘You’re already helping people. Why not get trained so you can help them better?’ That was the shift.
So I signed up for a coaching certification. And then during my stressful ramp up period at Google, I made the more important decision of hiring my own coach.
That changed everything
2020-2021: Seeing my patterns for the first time
For the first time, I started seeing the patterns I’d been running on without realising: the stress responses, the inherited beliefs, the parts of me working so hard to hold everything together.
What surprised me most wasn’t how confronting that was. It was how empowering it felt to finally look at myself clearly.
That’s when my growth really accelerated because I stopped drifting without knowing it.
That pattern has a name. I call it Invisible Drift, and it’s the foundation of everything I do at Neverdrift.
2022-2024: Building in parallel
I continued receiving mentorship, coaching, and therapy throughout my time at Google. It didn’t just help me keep working on my own patterns – it gave me a front-row seat inside one of the top companies in the world, watching high-functioning people wrestle with the same challenges I was facing but not being able to address it.
While working full-time at Google, I kept running Neverdrift on the side as I did since 2018, hosting monthly workshops and community events to share what I was learning, and growing alongside other intentional, growth-minded peers.
2025 till present: Building Neverdrift full-time
At the start of 2025, I left Google to build Neverdrift full-time.
I still work with a coach consistently, once a month. It keeps me clear, grounded, and honest about my own blind spots as I continue to evolve. I’ve also completed two additional certifications, because the work of understanding people well never stops.
If something in this post made you pause, that’s usually worth looking at. Learn more about working with Natalie here.
