Meet Natalie and the Story That Started Neverdrift
I’m Natalie, coach, founder,
and lifelong growth seeker.
After years in consulting, startups, and Google, I realized that success means little if it isn’t aligned.
Today, I help others move from autopilot to awareness, from doing to being, creating lives that feel calm, clear, and deeply fulfilling.
From achievement to alignment.
Meet Natalie
Founder of Neverdrift
READ MY STORY ↓
I started it as a space to explore what alignment could really mean - not just for me, but for anyone ready to stop living on autopilot and start leading with intention.
What if success felt aligned, not just achieved?
For a long time, I did everything I was supposed to, the grades, the job, the milestones that promised happiness.
But somewhere between achievement and expectation, I lost my sense of self. I was moving fast, but not necessarily forward.
That’s when I began asking different questions. Ones about alignment, meaning, and how to live with intention instead of momentum.
For a long time, I did everything I was supposed to, the grades, the job, the milestones that promised happiness.
But somewhere between achievement and expectation, I lost my sense of self. I was moving fast, but not necessarily forward.
That’s when I began asking different questions. Ones about alignment, meaning, and how to live with intention instead of momentum.
Neverdrift began as my answer, a commitment to stop moving on autopilot and start creating a life that actually fits.
In rediscovering what mattered, I realized fulfillment doesn’t come from doing more, it comes from living in alignment.
I began applying the same curiosity and systems thinking that had fueled my career to redesign how I lived, worked, and led myself.
Slowly, that clarity translated into confidence, and a kind of grounded energy that made everything feel lighter, simpler, more intentional.
That process became the foundation of Neverdrift, and later, the framework I now share with clients who want to move from constant motion to conscious momentum.
HOW NEVERDRIFT BEGAN
Neverdrift began as my answer, a commitment to stop moving on autopilot and start creating a life that actually fits.
In rediscovering what mattered, I realized fulfillment doesn’t come from doing more, it comes from living in alignment.
I began applying the same curiosity and systems thinking that had fueled my career to redesign how I lived, worked, and led myself.
Slowly, that clarity translated into confidence, and a kind of grounded energy that made everything feel lighter, simpler, more intentional.
That process became the foundation of Neverdrift, and later, the framework I now share with clients who want to move from constant motion to conscious momentum.
We say no to following pre-defined paths or others’ expectations — just because.
We choose direction over default, meaning over motion.
We move at our own pace, rest when we need, and redefine success on our own terms.
We strip the noise, reclaim our voice, and live with intention.
NEVERDRIFT MANIFESTO
Before coaching full-time, I spent over a decade navigating high-pressure environments, from management consulting to scaling a tech startup, and most recently, at Google in e-commerce sales.
I’ve seen firsthand what ambition without alignment can cost: exhaustion, self-doubt, and the quiet question of “what’s next?”
Those experiences now shape how I coach, blending structure with reflection, clarity with compassion, and performance with purpose.
Today, I guide growth seekers to reconnect with their values, redefine success, and design systems that sustain well-being, without sacrificing drive.
NATALIE'S STORY
Jason B.
Trainer
Jeff K.
trainer
Ashley I.
Trainer
Josh S.
dietician
Through 1-to-1 coaching, group programs, and community workshops, my work centers on one belief:
When you live with clarity and alignment, everything else - performance, relationships, fulfillment - flows naturally.
PROFESSIONAL SNAPSHOT
Triple-certified coach, trained across advanced ICF-accredited programs, with a focus on identity-level change, helping clients transform not just what they do, but how they see themselves.
Formerly at Google, leading e-commerce partnerships across Southeast Asia. Recognized with a People Impact Award (2024) for advancing mental health and sustainable performance.
Scaled a fast-growing tech startup as Manager in the CEO’s Office, driving business strategy and organizational growth.
Began her career in management consulting, advising private equity clients across global markets.
Active community leader, served with the Young Women’s Leadership Connection (YWLC) and collaborated with organizations such as McKinsey, UBS, and Bain & Company.
My work is deeply personal because the way we live is the way we lead.
These values guide how I coach, create, and connect:
Staying curious, learning continuously, and reflecting with intention.
Building genuine relationships rooted in honesty and empathy.
Finding lightness in the everyday, dancing, reading, exploring new food spots
Starting each day grounded, with energy and mindful purpose.
Staying curious, learning continuously,
and reflecting with intention.
Building genuine relationships rooted in honesty and empathy.
Finding lightness in the everyday, dancing, reading, exploring food spots
Starting each day grounded, with energy and mindful purpose.
Growth
Connection
Joy
Presence
Growth
Connection
Joy
Presence
REACH OUT