Meet Natalie,
the Story Behind Neverdrift.
A journey shaped by self-awareness, intentional living, and the quiet courage to build a life that feels like your own.
I’m Natalie, coach, founder,
and lifelong growth seeker.
After years in consulting, startups, and Google, I realized that success means little if it isn’t aligned.
Today, I help others move from autopilot to awareness, from doing to being, creating lives that feel calm, clear, and deeply fulfilling.
From achievement to alignment.
Meet Natalie
Founder of Neverdrift
READ MY STORY ↓
I didn’t start Neverdrift because I had everything figured out.
I started it because I knew what it felt like to drift, particularly to embark on paths that did not ultimately feel right despite working hard to even get on it in the first place.
What if success felt aligned, not just achieved?
Back in 2018, Neverdrift began as a small personal project - a place where I invited friends to share their monthly reflections on their growth journey while inviting experts/mentors to share their experiences so we can all learn and grow together. I never imagined it would grow into a company or a coaching practice. It was simply what I thought I needed at that time to help my friends and I to live more intentionally.
Two years later, in 2020, everything shifted.
I had just joined Google. It was the circuit breaker period. I was trying to ramp up quickly in a brand-new environment, while navigating the kind of silent, internal pressure that many high-functioning people understand all too well of performing well quickly. Somewhere in that season, one of my mentors said something that changed the trajectory of my life:
“You’re helping people already. Why not get certified so you can help them even better?”
So I signed up for a coaching certification to simply sharpen my skills but the real transformation happened when I decided to hire one of the mentor coaches from my program.
It was one of the most life-changing decisions I’ve made.
Back in 2018, Neverdrift began as a small personal project - a place where I invited friends to share their monthly reflections on their growth journey while inviting experts/mentors to share their experiences so we can all learn and grow together. I never imagined it would grow into a company or a coaching practice. It was simply what I thought I needed at that time to help my friends and I to live more intentionally.
Two years later, in 2020, everything shifted.
I had just joined Google. It was the circuit breaker period. I was trying to ramp up quickly in a brand-new environment, while navigating the kind of silent, internal pressure that many high-functioning people understand all too well of performing well quickly. Somewhere in that season, one of my mentors said something that changed the trajectory of my life:
“You’re helping people already. Why not get certified so you can help them even better?”
So I signed up for a coaching certification to simply sharpen my skills but the real transformation happened when I decided to hire one of the mentor coaches from my program.
It was one of the most life-changing decisions I’ve made.
Through that process, I began to understand things about myself that I had never slowed down enough to see:
• my stress triggers
• the beliefs that shaped my worldview
• the patterns I kept repeating without realising
• the parts of me that were trying so hard to keep everything together
And honestly… what surprised me most was how empowering it felt to finally look at myself without judgment and with more acceptance. It was at that point, my growth truly accelerated.
Since then, I’ve been receiving coaching consistently. Even today, I still meet my coach once a month. It keeps me clear, grounded and also helps me to be more aware of my blind spots so I can work on them more proactively. I also attained 2 other certifications to continue to upskill myself so I can evolve how I help others.
Neverdrift exists because I want people to feel what I felt:
That moment where your life starts making sense again and you actually feel good within it -
where you stop running on autopilot and start living by design.
I believe in intentional living because I know the cost of drifting.
And I also know the quiet, steady power of finding your way back.
Helping someone shift the trajectory of their life, even slightly, is still one of the most meaningful things to me. It’s why I do this work and even stepped out of Google to pursue this path full time at the start of 2025. It’s why this space exists.
If you’re in a season of transition, questioning, or awakening… you’re in the right place.
And I’m glad you’re here.
HOW NEVERDRIFT BEGAN
Through that process, I began to understand things about myself that I had never slowed down enough to see:
• my stress triggers
• the beliefs that shaped my worldview
• the patterns I kept repeating without realising
• the parts of me that were trying so hard to keep everything together
And honestly… what surprised me most was how empowering it felt to finally look at myself without judgment and with more acceptance. It was at that point, my growth truly accelerated.
Since then, I’ve been receiving coaching consistently. Even today, I still meet my coach once a month. It keeps me clear, grounded and also helps me to be more aware of my blind spots so I can work on them more proactively. I also attained 2 other certifications to continue to upskill myself so I can evolve how I help others.
Neverdrift exists because I want people to feel what I felt:
That moment where your life starts making sense again and you actually feel good within it - where you stop running on autopilot and start living by design.
I believe in intentional living because I know the cost of drifting. And I also know the quiet, steady power of finding your way back.
Helping someone shift the trajectory of their life, even slightly, is still one of the most meaningful things to me. It’s why I do this work and even stepped out of Google to pursue this path full time at the start of 2025. It’s why this space exists.
If you’re in a season of transition, questioning, or awakening… you’re in the right place.
And I’m glad you’re here.
We say no to following pre-defined paths or others’ expectations - just because.
We choose direction over default, meaning over motion.
We move at our own pace, rest when we need, and redefine success on our own terms.
We strip the noise, reclaim our voice, and live with intention.
NEVERDRIFT MANIFESTO
Before coaching full-time, I spent over a decade navigating high-pressure environments, from management consulting to scaling a tech startup, and most recently, at Google in e-commerce sales.
I’ve seen firsthand what ambition without alignment can cost: exhaustion, self-doubt, and the quiet question of “what’s next?”
Those experiences now shape how I coach, blending structure with reflection, clarity with compassion, and performance with purpose.
Today, I guide growth seekers to reconnect with their values, redefine success, and design systems that sustain well-being, without sacrificing drive.
NATALIE'S STORY
Jason B.
Trainer
Jeff K.
trainer
Ashley I.
Trainer
Josh S.
dietician
Through 1-to-1 coaching, group programs, and community workshops, my work centers on one belief:
When you live with clarity and alignment, everything else - performance, relationships, fulfillment - flows naturally.
PROFESSIONAL SNAPSHOT
Triple-certified coach, trained across advanced ICF-accredited programs, with a focus on identity-level change, helping clients transform not just what they do, but how they see themselves.
Formerly at Google, leading e-commerce partnerships across Southeast Asia. Recognized with a People Impact Award (2024) for advancing mental health and sustainable performance.
Scaled a fast-growing tech startup as Manager in the CEO’s Office, driving business strategy and organizational growth.
Began her career in management consulting, advising private equity clients across global markets.
Active community leader, served with the Young Women’s Leadership Connection (YWLC) and collaborated with organizations such as McKinsey, UBS, and Bain & Company.
My work is deeply personal because the way we live is the way we lead.
These values guide how I coach, create, and connect: